But the next project off the block represents quite a departure into unchartered waters – a ground breaking co-production between Asia’s pop cultural behemoth South Korea, Thailand and Hollywood in a US$15 million action romantic comedy with some animation. Chusanachoti explains the intention is to take what has been very much a children’s brand into the lucrative teenage or young adult sector.
“We have the kids and so we have their parents but the demographics in-between are weak for us,” he says.