In Oliver (1997), satisfaction is defined as pleasurable fulfilment. That is, the consumer senses that consumption fulfils some need, desire, goal, or so forth and that this fulfilment is pleasurable. Thus. Satisfaction is the consumer's sense that consumption provides outcomes against a standard of pleasure versus displeasure.
Satisfaction able to defined as pleasurable fulfilment. It is the customer feels that consumption fulfils some desire, need,goal, or so on and that this fulfilment is pleasurable Oliver (1997). Hence, satisfaction is the customer's feel that consumption require outcomes against a standard of pleasure between displeasure
Satisfaction can be defined as an affective state arising from a of affective and cognitive evaluation of a specific transaction (Oliver, 1981). This judgement is relative because the evaluation is a comparative process between the subjective experience and an initial reference or standard of comparison. In this paper,