Participants
The study was conducted in the city of Montevideo (Uruguay). One-hundred and five people participated in the study; 39% of which were males and 61% females. Participants ranged in age from 18 to 77 years old (mean 33.7 years old, standard deviation 14.9 years old); being 63% of the participants under 35 years old and the other 37% of the participants were 35 or more years old. All participants consumed milk desserts at least once a week, and were randomly recruited at shopping areas, universities campus and public places. The studied consumer sample can be regarded as a convenience sample which is usually considered in exploratory studies when the main interest is to get an approximation to a research subject (Guerrero et al., 2009).