3.7.1. Social
Murphy (1985) defines tourism as a sociocultural event for all of the stakeholders. However, tourism
development at rural area has led to changes in the structure of the society in positive (Lankford, 1994) and negative
ways (Ap & Crompton, 1993). Hence, it is important that social impacts of tourism should be considered throughout
the planning process so that benefits can be optimized (Brunt & Courtney, 1999).