I bought this because my scalp had been feeling itchy. I use Bed Head Urban Antidotes, which I like. But I think the shampoo was causing my scalp to itch. I bought this shampoo at Sprouts because I had read good things in the past. It really helps the itchiness go away. This shampoo is the first thing I use when washing my hair, every time. It doesn't have a creamy texture. It has a tea tree oil, eucalyptus, minty type smell. Personally, I like the smell. I think it cleans my scalp well. I wouldn't say it makes my hair any smoother or shinier than normal though. But I'd definitely repurchase. I plan in it. The shampoo was under $10 for me. I have not used the conditioner and don't plan on it. My routine: wash with Natures Gate, use BH UA shampoo, and finish with BH UA condish, deep treatment if I feel I need extra. I have wavy/curly hair that is naturally on the dry side.