Appearance quality, firmness, and shelf life are important
from the point of view of consumer’s choice. Consumers judge
the quality of fresh fruits on the basis of appearance and firmness
at the time of initial purchase (Kader, 1999). Shelf life and
fruit qualities fully depend on maturity stages. If strawberries
are harvested before optimum maturity its shelf life is extended
but nutritive value and quality become reduced. On the other
hand, fully matured fruits of strawberry possess high nutritive
value with limited shelf life. So, it is necessary to balance
between maturity stage and nutrient content of fruits.