It always seems to be the popular question with people charged with serving customers – how do you deal with difficult customers or situations? In today’s fast-paced, high stress environment, conflict with customers may be inevitable. Customer expectations of quality, speed of delivery and price competitiveness have become so high, it has become virtually impossible to please everyone. The big question for business leaders, though, is, is there really a benefit in trying to reduce customer conflict, or training people how to deal with it more effectively? Is it worth the investment of time and financial resources, or is the best strategy to simply accept that there will always be some unhappy customers, and to learn to live with it?