Utilizing the C Corporation structure there are a great deal of advantages that come with it. Limited Liability, permanence (continued operations as long as they remain financially viable and the majority of stock hlders want the business to continue), Ease of Transfer of Ownership (simple sale of stock), Ability to raise large amounts of financial capital (issues of shares of stock and corporate bonds also funding through advertisement in film is a huge profit margin), Ability to make use of specialized management (CEO Bob Iger earned 31.4 million in 2012)