Porters Five Forces Model:
The ratings represent the acuteness for example 10 in Barriers to entry means very difficult to enter the market, and vice versa.
Barriers to entry
1.The Industry has moderate expense in fixed cost and also the cost of exit is high.
2.Reforms by India in opening up its economy have greatly improved trade prospects, but major barriers still exist such as regulatory issues, supply chain complexities, inefficient infrastructure, and automatic approval not being allowed for foreign investment in retail.
3.With the central government clearance of FDI in multi brand retail the prospects are brighter now.
4.The high rental in the limited locations is also a major challenge for any entrant into the market.
5.The supply of labour is good and also the cost is less as compared to developed countries which makes entry into the market easy.