This study has indicated that there is variable use of mosquito bite-avoidance measures by UK travelers when visiting malaria-endemic areas. Covering up exposed skin when out of doors and taking measures to clear the room of mosquitoes before retiring are amongst the least frequently practiced. Those who are under 30 years of age generally displayed poorer bite-avoidance behaviors. A new scale for assessing attitudes to bite-avoidance measures has been piloted and appears to correlate to some behaviors. This could be further developed and applied in assessing the impact of educational strategies to improve adherence to bite-avoidance measures.