Social Contact Center Maturity Models
Although many organizations have begun to deploy elements of social media across individual departments, there is a significant lack of ability to operationalize this contact into existing infrastructures and business processes. This is due to Band-Aid, reactive approaches to social media and misalignments with an overarching customer experience strategy.
Research has shown a clear spectrum of maturity models of social enablement and adoption within contact centers. This is a reflection of a combination of
• People and culture – the culture and behavior of the people and organization with regard to social media
• Processes – the organizational processes by which contact via social media is achieved and managed
• Technology – the technologies being utilized to create and support a social-media-enabled contact center