Tangibles . Physical facilities, equipment and appearance of personnel.
(2) Reliability. Ability to perform the promised service dependably and accurately.
(3) Responsiveness . Willingness to help customers and provide prompt service.
(4) Assurance (including competence, courtesy, credibility and security). Knowledge and courtesy of employees and their ability to inspire trust and confidence.
(5) Empathy (including access, communication, understanding the customer). Caring and individualized attention that the firm provides to its customers.