3.5. Financial Motivation x Gender → Maintenance of Healthy Changes. We ran two linear regression models that tested the interaction between financial motivation and gender predicting change from the baseline phase to the end of the follow-up phase in terms of (1) maintenance of composite diet-activity improvement score change and (2) maintenance of weight change (loss). Gender interacted with financial motivation to predict maintenance of composite diet-activity improvement score change (β = .17, P = .02), such that financial motivation undermined maintenance of composite diet-activity improvement score more among men (see Table 2). The gender by financial motivation interaction did not predict maintenance of weight loss