Introduction
The airline industry is an area facing immense competition and with high fuel and maintenance costs, the margins in this industry are proportionately very low. As a result of this it is an area undergoing constant consolidation through a number of mergers and acquisitions. This means every airline is fighting tooth and nail to stay afloat and not go bankrupt, yet at the same time they need to find a method to create competencies for itself. On the basis of this it would create competitive advantages for itself and become a market leader. It is in this backdrop that the this paper tries to analyse whether evolving and adopting an e-business strategy helps an airline gain sufficient market advantage to prove beneficial for it. It was found that in order to provide an adequate answer to the research question "Can an airline increase market share and customer loyalty by achieve competitive advantage utilising e-business models?" One must fully understand the main features of E-commerce and their relevance to Airline competitive advantage. The features of an e-Business strategy have been outlined below. F1. Online/immediate/24-hour availability, directly connect buyers and sellers A Web server is usually online 24 hours per day, and virtually immediately accessible (depending on line speed and network traffic, of course). This creates time independence and enables customer service to be decoupled from supplier availability. Such 24-hour availability is a strong facilitator of a global presence, overcoming time differences. As the customer is in the first instance interacting with an automated system, there is a set of service requests that can become 'self-service' F2. Ubiquity
Global information networks (fixed and mobile, cable, satellite) promise to offer worldwide, large-scale and low-cost, access to electronic commerce. F3. Global
It is often claimed that one of the largest changes brought about by the Internet is that it is global: companies...
IntroductionThe airline industry is an area facing immense competition and with high fuel and maintenance costs, the margins in this industry are proportionately very low. As a result of this it is an area undergoing constant consolidation through a number of mergers and acquisitions. This means every airline is fighting tooth and nail to stay afloat and not go bankrupt, yet at the same time they need to find a method to create competencies for itself. On the basis of this it would create competitive advantages for itself and become a market leader. It is in this backdrop that the this paper tries to analyse whether evolving and adopting an e-business strategy helps an airline gain sufficient market advantage to prove beneficial for it. It was found that in order to provide an adequate answer to the research question "Can an airline increase market share and customer loyalty by achieve competitive advantage utilising e-business models?" One must fully understand the main features of E-commerce and their relevance to Airline competitive advantage. The features of an e-Business strategy have been outlined below. F1. Online/immediate/24-hour availability, directly connect buyers and sellers A Web server is usually online 24 hours per day, and virtually immediately accessible (depending on line speed and network traffic, of course). This creates time independence and enables customer service to be decoupled from supplier availability. Such 24-hour availability is a strong facilitator of a global presence, overcoming time differences. As the customer is in the first instance interacting with an automated system, there is a set of service requests that can become 'self-service' F2. UbiquityGlobal information networks (fixed and mobile, cable, satellite) promise to offer worldwide, large-scale and low-cost, access to electronic commerce. F3. GlobalIt is often claimed that one of the largest changes brought about by the Internet is that it is global: companies...
การแปล กรุณารอสักครู่..
