The purpose of this study is to identify the salient factors affecting convenient food consumption among
working women. Using structural equation modeling, halal awareness, food nutritious value, health
awareness, price consideration, budget allocation and time factor were modeled to impact convenient
food consumption. It is found that time factor has significant positive impact on convenient food
consumption. The rest of the factors namely health awareness, halal awareness, price consideration,
budget allocation and family influence do not have any significant effect on convenient food
consumption.
The purpose of this study is to identify the salient factors affecting convenient food consumption among
working women. Using structural equation modeling, halal awareness, food nutritious value, health
awareness, price consideration, budget allocation and time factor were modeled to impact convenient
food consumption. It is found that time factor has significant positive impact on convenient food
consumption. The rest of the factors namely health awareness, halal awareness, price consideration,
budget allocation and family influence do not have any significant effect on convenient food
consumption.
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