1. Introduction
Public concern about food quality has intensified in recent years and prompted heated debates
concerning the integrity of food safety. Demand for organically produced food has grown rapidly, with
‘It’s better for you’ a key motivation for purchase. Focusing on the statement highlighted, the quality of
food needs to be examined since it directly affects health biological and nutritional value. Furthermore,
the comparison of biological value and nutritional value is only a significant part of a wider concept of
food quality (EFRC 1990).
The overall objectives of this study:
x Establish the significant trends of organic food industry in Turkey.
x To identify possible implications from and it’s affected on the organic food industry in Turkey.
x Provide better insight on the trend and opportunities for entrepreneurs about organic food industry.