social media release
A new communication tactic is the social media release (smr), a type of news release intended for blogs, websites and other online uses. it is the result of new technology and changing information patterns.
the SMR includes many elements not found in a standard news release, liberal use of subheads as well as headlines to help move the reader along, summary statement as in a news brief, and bulleted fact ( similar to those in the news fact sheet previously noted)