The strapline of Virgin Atlantic's new campaign 'Flying in the Face of Ordinary', is less of an advertising slogan, and more of a company philosophy. To prove it's not just a saying, but a belief the airline took to the streets of various East Coast cities to brighten up an otherwise grey and rainy day. Scouring the internet using social networking site twitter, they hunted for @VAAintheUSA followers to provide them some one-on-one attention to add a splash of colour to their lives. Virgin cabin crew headed to the streets in a bright red branded mini. Some people received cupcakes, one a bright red poncho, and others had anything from a pair of hunter boots to bright red scarves and mittens, and they even brought a packed lunch to one worker in a furniture show room.
The strapline of Virgin Atlantic's new campaign 'Flying in the Face of Ordinary', is less of an advertising slogan, and more of a company philosophy. To prove it's not just a saying, but a belief the airline took to the streets of various East Coast cities to brighten up an otherwise grey and rainy day. Scouring the internet using social networking site twitter, they hunted for @VAAintheUSA followers to provide them some one-on-one attention to add a splash of colour to their lives. Virgin cabin crew headed to the streets in a bright red branded mini. Some people received cupcakes, one a bright red poncho, and others had anything from a pair of hunter boots to bright red scarves and mittens, and they even brought a packed lunch to one worker in a furniture show room.
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