James is represented by agent Rich Paul of Klutch Sports.[236] James' first agent was Aaron Goodwin, whom he left in 2005 for Leon Rose. Rose joined Creative Artists Agency (CAA) in 2007, and he worked with fellow CAA agent Henry Thomas, who represented Wade and Bosh, to bring James to Miami in 2010. James left CAA for Paul in 2012.[237] James, Paul, Maverick Carter, and Randy Mims—all childhood friends— formed agent and sports-marketing company LRMR after James left Goodwin. LRMR handles James' marketing, and was criticized for its role in the marketing of The Decision