3.1. Internet Shopping
Internet shopping and traditional shopping are sharing many similarities, at the same
time, it still exists some differences between them, such as the Internet shopping could
provide convenience and interactive services (Jarvanpaa and Todd, 1997), and the
traditional shopping could gives customers more comfortable shopping environment
and good quality of products (Lee and Chung, 2000). Both aspect of shopping malls
are trying to improving their services by learn commutatively from each other, such as
traditional shopping malls provide more parking spaces, more counters, and closer to
residential area in order to improve services in convenience; Internet shopping malls
adopt virtual reality (Lee, 2001) and 3D techniques (Miller, 2000) to improve the
presentation of products.