Competition has definitely become more intense. End user demands have become more specialized and
differentiated, creating new niches. Consumer Trends regarding Sport Styles, Outdoor, Wellness, Health,
Comfort, Protection and Fashion continue to evolve, as do the materials technologies that generate
potential for new products and stories. However, the market is no more saturated than those for cars or
computers: Bmost customers already have at least one M and still new niches and innovations offer
opportunity for growthC. The main competitive uncertainties to Gore-Tex can be summarized under 2
main headings:
Competition has definitely become more intense. End user demands have become more specialized anddifferentiated, creating new niches. Consumer Trends regarding Sport Styles, Outdoor, Wellness, Health,Comfort, Protection and Fashion continue to evolve, as do the materials technologies that generatepotential for new products and stories. However, the market is no more saturated than those for cars orcomputers: Bmost customers already have at least one M and still new niches and innovations offeropportunity for growthC. The main competitive uncertainties to Gore-Tex can be summarized under 2main headings:
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