The company unveiled its latest smartwatch on Wednesday at IFA 2016, Europe's annual gadget convention.
The Gear S3 is the company's follow-up device to the sleek Gear S2 model, which CNNMoney has called one of the best smartwatches we've tried to date.
Now, Samsung (SSNLF) is branching out with three outdoors-friendly versions of the S3: the Classic, and the Frontier, which comes in two choices -- an LTE connected model and standard Bluetooth connection only model.
Compared to its predecessor, the latest model is noticeably bigger at almost 2 inches (46mm) in diameter, up from 42mm.
The bulk comes with a bevy of new upgrades for added ruggedness and flair. But the Gear S3 isn't meant to replace the S2. Instead, Samsung is looking to keep both in its product line -- last year's model toward people who prefer a sleeker style.
With its latest addition, Samsung has a lot more options for consumers, which may be more appealing approach compared to the one-style-fits-all Apple Watch.