The Sodchune Company History
It all started in 2003, when our founder Somphot Yingjaruen first got a taste of his local tea. He was in love with it ever since. Somphot began by working as a staff in one of his local tea shops. As a young man, he was very diligent; he worked hard to acquire knowledge about running a tea shop. He learned everything from preparing the tea to presenting it to the customers.
Eventually, in 2006, he launched his first shop, Sodchune. He had learned the secrets in making the perfect tea. Within a few months, his shop became very popular among the local community. This was because he adapted the tea to different kinds of flavors and changed the packaging to be very enticing. More importantly, he made sure that the ingredients to each drinks were of great quality.
The following year, he started to expand his company by partnering with Saksit Chutong, an owner of a business consulting company. Chutong introduced him to idea of manufacturing, marketing, and franchising. With Chutong’s help, he was able to fully develop a business plan. Ever since, Sodchune name became very popular throughout the country. Sales increased incredibly each year.
Today, our company has more than 70 branches around the country of Thailand. We still keep our core values of bringing best quality ingredients to make the best teas that would refresh anyone who drinks it. Moreover, we’ve added to our customers’ requests by creating an online service for our products. With our 24 hour delivery service, our customers could enjoy our tea at any time through our online store. Thanks to Yingjaruen’s passion for tea, our company has come thus far.