Increase the number of products and programs. Smart grid technology will slash the cost of developing, managing, and refining DSM programs. Smart meter networks provide near-ubiquitous connectivity to electric meters, which increases the ability to verify impact, and makes it easier to test and refine different design options. Lowering the cost of deploying DSM programs not only will make it cost effective to provide offerings to the mass market, but it will also enable utilities to use the demographic data they gather to target micro-segments of their customer base with tailored programs.