The leading zone is the Caribbean, which, especially during the northern hemisphere’s winter
months, which, especially during the northern hemisphere’s winter months, captures more than half
of the demand from the world’s leading source market, which continues to be North America. The
Mediterranean remains in second place as a destination, ahead of Atlantic Europe (the region with the
greatest growth in the last 10 years), having already achieved full autonomy vis-à-vis United States and
Canadian demand. In addition, all cruise lines are concentrating their interests in the Mediterranean
while at the same time becoming involved in the purchase and management of cruise terminals,
regarded as offering major potential for growth in the near term.