2. Principles and objectives of online consumer protection
Overview
A number of case study participants expressed the need for establishing clear objectives for regulating and promoting the online consumer marketplace so as to guide directions for future reform. Objectives have been established by a range of agencies and organisations that apply to varying e-commerce related contexts. These have been developed by ASEAN, the Asia-Pacific Economic Cooperation (APEC), the Organisation for Economic Co-operation and Development (OECD), UNCTAD and other agencies. These can guide the development of re-defined ASEAN principles and objectives.