Below are a number of terms that you may come across when researching or first entering PR.
Above the line: Advertising that is 'talking at you', e.g. television, radio, posters.
Below the line: Advertising that is 'talking to you', e.g. direct mail, point of purchase, leaflets.
Blog: Is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.
Brand: A product or service that has been refined and given a registered name to distinguish it from other products/services.
Brief: The outline of what needs to be done on a project.
B2B: (Business to Business) Public relations marketing communication dedicated to providing information resources between businesses. Includes professional services, training, human resources and office supplies.
B2C: (Business to Consumer) As B2B, but between businesses and the consumer.
Community Relations: Corporate social outreach programmes designed to build relations and foster understanding of the role of the business to neighbours in the local community.
Consultancy: Externally hired public relations services, either an individual consultant or a public relations consultancy.
Copy: Written material for printing, the text of an advertisement, a press release or an article that is being written (before it has been published).