Om: So in a way we are going back to the old way of doing things, where instead of having rich patrons we have a lot of every-person patrons.
Perry: There was this concept of subscription artist — a lot of 18th-century books were written this way.
Mozart, Beethoven had to raise money this way. They would go out to subscribers and those subscribers would put in money and they would get a copy of the book with their name inscribed inside of it or a copy of the concerto, or a first look at the concert.
Yes, there’s a history of this in art, besides the patronage of the Medici or the church. There was this concept of the audience. Obviously, they didn’t have the web, the scalability of the web. The ability to do that is incredible.