According to CHART’s 2009 ‘State of the Industry’ survey, 91 percent
of organizations create content internally “always” or “most of the
time.”32 A Web-based platform provides the vehicle for companies to
distribute this specialized content quickly, easily and universally to
develop a synchronized, well-trained, knowledgeable staff.
Highly valuable, “from-the-front-lines” content can be created by
employees, especially when integrated with social collaboration
efforts. The Cheesecake Factory is adopting employee-driven content
with its Video Café concept. This online video portal lets employees
create, upload and share video clips on job-related topics, including
customer greeting and food preparation.