For sustainable development, Thailand has to remain competitive in
manufacturing, service and other non-agricultural economic activities. The principles
of moderation, reasonableness and self-immunity are highly relevant for these
sectors. Firms should be encouraged to grow from a strong foundation, learning to
establish their niche in the market with improving quality and competitive costs. They
should not be encouraged to grow too fast by overborrowing, as any uncertainty or
external unfavourable factors could easily trigger their downfall. They should be
reminded to think of the medium-case or worst-case scenario rather than the best-case
scenario. They would be adhering to the “self-immunity” principle if they could still
“survive” even if the worst-case scenario occurs.……