Key access mechanisms for customer contact are based on customer needs and expectations. Modes for exchanging information are diverse. SFF provides an “800” telephone number and a website for customer service, sales, technical support, and QA: 1-800-USA-EGGS; www.usaeggs.com. Customer contact require-ments are identified by key contacts and deployed to all employees who are involved, through meetings, e-mails and electronic distribution lists, telephone contact and voice-mail distribution lists, written specifications, writ-ten procedures, and shared databases.