The number one challenge for companies investing in China is finding out what their motivation is. Early on everyone was really interested in China because of its big population. There is a very big difference between a population and a market and companies need to really find out why they are going into China and why they are doing what they are doing. Many times when we’ve worked with companies that get into trouble for having found the wrong partner or or for going into the wrong industry, it’s because they really weren’t quite sure why they were going into China in the first place. Companies need to make sure everyone agrees why they are doing what they are doing. Everybody needs to agree that this is what they want to do because China is for the long haul. It’s not a nine month mini project. You’re going to be there for a long time. It’s going to go up and down and you have to have the staying power to really succeed there.