competitive market of today, packaging design becomes a brand’s
promotional vehicle, highlighting its position on the shelf
(Klimchuck & Krasovec, 2007). Packaging design is also
required to be as unique and attractive as possible, as it
is the final advertisement seen by the consumer before
they decide which brand to purchase (Wells, Moriarty,
& Burnett, 2006). Therefore, packaging design has to
attract consumer attention with its unique components and
deliver the brand message in accordance with the company’s
purposes
competitive market of today, packaging design becomes a brand’spromotional vehicle, highlighting its position on the shelf(Klimchuck & Krasovec, 2007). Packaging design is alsorequired to be as unique and attractive as possible, as itis the final advertisement seen by the consumer beforethey decide which brand to purchase (Wells, Moriarty,& Burnett, 2006). Therefore, packaging design has toattract consumer attention with its unique components anddeliver the brand message in accordance with the company’spurposes
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