If you like your hair fuller you can definitely achieve that look with WEN! I tend to let my hair air dry, so my hair is not flat, but not as full as if I would blow dry it. Honestly I have never watched a full WEN infomercial, I actually find by watching Chaz Dean on QVC I have learned a lot. I really can attest to the fact that your hair really becomes healthier and shinier than it ever (at least for me) was when I used shampooed my hair! Sorry, I just ran right off topic as far as the question you asked me! The answer is, no I do not wear my hair flat to my head even though it is very straight. If you want that really full look all you need is a blow drier and a round brush (preferably made of boars bristles) to bump up the shine factor! So I really hope this answered your question, if not just send me another question (LOL). No, really I hope it helped and I recommend giving WEN a try if you have a chance!