You’ve heard about them on the radio, seen them on billboards, and read articles by leaders supporting them. The world’s biggest pop stars even came together to sing about them. There’s nowhere to hide – the Global Goals are here. And now everybody knows about them, it’s time to act.
But it’s not up to individuals, governments and non-profit organisations alone to take action – business must stand up to the challenge. Business can and should be a force for good. This is our purpose at Virgin, and the reason for which Virgin Unite incubated the B Team.