As we have seen from the Japanese response to recent tragic events, the discipline instilled in Japanese from childhood dose not collapse, not even in a disaster like an earthquake. Selfish behavior and looking out for oneself at the expense of others is punished by social disapproval. During the earthquake crisis, bars and restaurants saw a severe drop in their business. Even Japanese who not directly affected felt that they could not feel good about enjoying themselves while others were suffering. Most people avoided panic buying of basic necessities such as food and drinks even though many were anxious about those items becoming in short supply. Those in affected areas displayed tremendous self-control. They kept an appearance of calm although they were hurting inside.