ิby 2020, customer experience is expected to overtake price and product as the key brand differentiator. To prepare for this shift, companies must tune into their customers’ evolving service expectations. Only then will they be able to provide optimal service, every time. To start, companies need to identify the source of their customers’ service frustrations. Think about it: Are your customers trying and failing to contact you over the phone, on their mobile device, and through social media? Are you able to resolve their issues the first time? Are outdated technologies and operations preventing you from providing the