McDonald's is not loving it in Thailand.
The burger chain's famous golden arches have become part of the iconography of anti-coup protests and it is warning activists to "cease and refrain" from using its trademarks.
One of the McDonald's stores in Bangkok has become a gathering place for protests following the May 22 military takeover because of its central location. Some protesters have used the McDonald's logo in their anti-coup signs, replacing the "m" in democracy with the yellow arches.
McThai, which operates McDonald's restaurants in Thailand, says it is maintaining a "neutral stance" amid political turbulence.
The company said it could take "appropriate measures" if protesters continue to appropriate its logo.