Benefits of e-Business
It is worth to note that the presence of Internet has offered greater advantages for businesses. Businesses could obtain several benefits by participating in e -Business such as:
reduce transaction cost due to elimination of middleman, identify new market, improve intra and inter organization communication, engaging better relationship with suppliers and having more opportunities to have
larger playing field with other larger companies (Evans and Wurster, [28]). Moreover, Poon and Swatman [9]
claimed there are five main benefits linked to the adoption of e-Business as: ability to have wider exposure in the
market, direct and indirect marketing, lower communication cost, capture more market and enhance company image.
Hence, shifting to the implementation of e-Business would not only bring abundant benefits to firms but also
allowing them to assess greater opportunities to achieve efficiency and effectiveness as their competitive advantage