Disney has been recently implementing its ideas through various channels. Not only television, but internets as well, have been the main means of advertising. Disney is taking actions to digitalize their content and to offer online interaction that develops customer loyalty, as children have more access to the network with the new technology. Investing in technology, Disney reach a broader market at a lower cost – people from all over the world can access Disney’s website, play their games, watch their movies, shop their products, and their parents can directly book vacations.