Originally established in the 1940 in sweden by ingvar kamprad,IKEA has grown rapidly in recent yeras to become one of the world's largest retailers of home furnishings.In its initial push to expand globaloly,IKEA largely ignored the retailing rule that international success requires closely tailoring product lines to national tastes and preferences.Instead,IKEA stuck with the vision,articulated by kamprad,that the company should sell a basic product range that is "typically Swedish