f the parent previously held a non controlling interest in the acquired firm, the parent remeasures that interest to fair value and recognizes a gain or loss. For example, when eBay increased its equity ownership from 10 percent to 93 percent, it obtained control over GittiGidiyor, a Turkish online marketplace. To measure the subsidiary's acquisition date fair value, eBay revalued its previously held 10 percent equity interest to fair value and recognized a $17 million gain. As a result, eBay increased its investment account for both the cash paid for the newly acquired shares and the increase in the fair value of its previously owned shares in GittiGidiyor.