As mentioned earlier, we have applied different indicators including objective and subjective ones
to measure firms’ performance. Concerning innovativeness as the main objective performance
indicator, we got the following results: 42 per cent of all companies had introduced products new to
the market, 24 per cent only innovations new to themselves and 33 per cent had not introduced any
products new to the company itself or to the market. Table 8 gives an overview of firms’