The criteria for assessing service quality focus on both quantitative and qualitative dimensions. Quantitative criteria focus on percentages of citizens satisfied with a service, convenience for citizens getting a service, shortening of waiting times for service delivery, and numbers of public service users within a service unit per day. Qualitative criteria center on streamlining of service providing processes and their usage time, service facilitations, citizen-focused services, and promoting officers’ comprehensive knowledge related to their jobs. Since the Award was introduced in 2003, these have been continuously implemented in the Thai public sector until the present. Some evaluation criteria might be modified according to changing circumstances. From the beginning of the Award until the present, the number of services voluntarily put forward for it have increased continuously. (Office of the Public Sector Developement Commission, 2007b: 4-15)