that
satisfaction is the function of the congruency
between perceived performance and
esteemed benefits resulting from consumer
personal values, and the configuration of
consumer values is affected by central
cultural values. Moreover, they mentioned
that cultural differences have a direct
influence on the level of students’ satisfaction
regarding their perception of the services,
and to satisfy the customers with the same
cultural background is not that easy, then to
satisfy the customers with different cultural
background will be even more difficult.
However, Navarro et al. (2005) mentioned
that students evaluate the quality of
organization on the basis of tangibility
(teachers), reliability and responsiveness
(methods of teaching) and management of
the institution and these factors have direct
influence on the level of students’
satisfaction.