Research results have shown that the successful application of business ethics requires professional
application of criterions and actions of human resource management, which enable the improvement of business
ethics in Serbian enterprises. Simultaneously, research results indicate the necessity of changes in perception of
the human resource management's role in application of business ethics in a sense that its generic processes may
significantly contribute to the improvement of business ethics in Serbian enterprises. The successful application of
business ethics requires redefinition of basic methods and main tools of human resource management. The solution is
in the application of more up-to-date methods and techniques. This primarily implies a more intense
management (decision-makers) education in this field, as well as the education of individuals who are addressing the
employee's issues in the organization professionally.