The aim of a joint project between ETH and industry is to make the ETO process for parameterized product families faster and more efficient. This requires the consideration of a large number of organizational and technical challenges. Issues as design of ETO processes related to product, process, quotation or order structures, knowledge management – especially in global organizations – as well as the selection of appropriate IT tools are addressed in this project. The establishment of organizational requirements and the development of technical tools should support participating companies to improve their competitiveness in today’s global market.