The Movie Exhibition Industry 2013IT IS APT that 20J 2's cop-grossing film was The A"e11ge rs, because movie studios and exhibitors sought to avenge a dismal ptior year at the box office. Domestic box office receipts climbed 6 percent from 201 1 to a record-setting $J0.8 bil l ion in 2012.1 Tinee films-The APenge1C<, The Dark Knight Rises, and Sky/all-grossed more than $ 1 billion each in global ticket sales (see Exhibit I ). Behind the scenes, the success, even the funda mental health of the exhibition industry, is far less clear, however.Consider these contradictions:
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