promotion Paralela 45, with high efficiency
compared to other advertising media because of
the advantages it presents. Poster advertising is
addressed as the general public, given the contents
and in particular places or location. Some of these,
particularly those at the headquarters of the
Agency are carried out by its own forces, and the
other with calendars, address books and
inscriptions on the pens are made by specialized
firms like Europrint and Docuprint. The latter has
the advantage that meet both the advertising role
and utility practice to call frequently, these
advertising media are used in relationships with
opinion leaders and prescribers.