As this study merely examines the responses
of tour agents, whom act as an intermediary
within TSC network, the findings of this study
should be carefully extended to the entire tourism
sector. This is because an examination on only
one group of TSC players does not resemble the
entire sector. As such, it is recommended to
examine all primary suppliers of tourism products
together with the intermediaries in order to explore
a comprehensive supply chain practices among
tourism firms. Besides, lower response rate (120/
331) of 36% has also aroused concern on the
generalization of findings from this study. On the
other hand, future researchers are recommended
to conduct more empirical researches within TSC
field considering this area is relatively fresh for
investigation.